Tag Archives: marketing strategy

Have Them Say Your Name; Say Your Name!

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Have Them Say Your Name; Say Your Name!
The Value of Domain Names

What’s in a Name? Power and Perception
On the Internet, a domain name can be the first contact that a customer will have with you.  An important purpose of domain names is to provide easily recognizable and memorable names to numerically addressed Internet resources.  In addition to designating a web site location, a domain name also offers an identity for your company. It’s how people perceive you. If you have the domain name “FancyDiamonds.com,” everyone will automatically think of you when they want fancy diamonds.

A domain name is an asset.  Think of web addresses as Internet real estate. And the three rules in real estate apply: location, location, location!  Owning a good domain name is like owning  prime real estate, something that increases in value each passing year.
Subliminal Marketing. Repetition. Writing. Speaking. Reinforcement. SEO. Reiteration.
Domain name possibilities are key considerations when developing a brand name along with comprehension, being memorable, ease of pronunciation, negative and positive associations, competitors, and trademarks.  A domain name can help raise brand and product awareness for businesses and allow potential customers to easily access the websites.
Domain Name Extensions - Have Them Say Your Name blog post by Jacqueline Taylor-Adams - TaylorAdams4Me.com
One of the primary goals of advertising is to connect your company’s name and product in the minds of your customers, so that they will come to you when looking for that product. Gaining even one good customer because of an easy-to-remember domain name can be very profitable.

As we become increasingly intertwined in social media and communicate, consultant, advise, and recommend across the internet using our name, our name becomes part of our brand and has the same impact as that of your business name, ideas, and slogans.

Leverage domain names for increased brand impact.  Even if your company already has a web site, you can directly link many different domain names into your existing site.  In traditional business, a company will not give their business a “generic” product name— “High Karat Gold,” for example —because you can’t legally protect “generic” business names.  But on the Internet, you can exclusively own generic names such as “HighKaratGold.com,” and have that product name link directly to your web site.

 

Once you’ve acquired a domain name, you own it exclusively, and anyone typing that name into their web browser will reach only you, not your competitors. Controlling an important domain name thus prevents your competitors from buying it and stealing future customers away from you.

You can also purchase domain names for the purpose of reselling them. While you are finding your buyers, you may generate additional income by pointing the domain names to “parked pages” or “landing pages.” Landing pages, can act as a search results page or you can design them to purposely point people to your affiliate products and services, and any other place you want them to go.

What is keeping you from owning your name? Why allow someone else to take your name hostage; to capitalize from your name and ideas identity? The more e-value your name, business, and ideas identity has across the net, the greater the chances some entity will buy your name and resell it to you at a minimum of 500% mark-up.
The present market for domain names is red-hot, fueled in part by the availability of purchase financing. The ability to finance the purchase of a domain name is driving the market.
For example, In 2006, a group of private investors purchased the domain name sex.com for an undisclosed amount rumored to be in excess of $12 million. The buyers were able to close the transaction using funding from a New Jersey investment firm, Domain Capital, LLC. Today, transactions in high-quality domain names are big business. Names like diamond.com, fund.com, and pizza.com frequently sell for seven or even eight figures.

A domain name is a valuable business asset, representing a global toll-free telephone number, prime real estate location, and extensive advertising all in one. Take action now. Your domain name is property. Take ownership today. Begin securing your name and ideas now. You’ll truly save money when registering your most significant properties for multiple years.
Have Them Say Your Name; Say Your Name!

10 Steps to Facebook Success for Your Non-Profit Organization

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Another great article from MarketingProfs.com. Written by John Haydon of Inbound Zombie, the article not only applies to non-profits, but is also adaptable to independent artists.

FYI: Facebook has upgraded its FanPages. If you need support in leveraging Facebook fanpage to increase your conversion, please contact Jacqueline Taylor-Adams at (215) 774-1237, info@tayloradams.biz, or simplybuildingbrandingandbiz@gmail.com.

10 STEPS TO FACEBOOK SUCCESS FOR YOUR NON-PROFIT ORGANIZATION

If you’re like most non-profit marketers, you’re trying to use Facebook to raise awareness and donations. You’ve set up an account, tried to grow your number of connections, and posted some content for people to comment on. In the first month or two, your fan base grew steadily. You were excited, and your board was excited. But now, getting the results you originally hoped for isn’t quite as easy.

Fan growth has flattened, your post quality has dropped, and board members are asking, “What’s going on with Facebook?” The good news is that you’re not alone—the Facebook honeymoon ends at some point for everyone. Now is the perfect time to review the critical steps for success on Facebook.

1. Have a Plan.
Be very clear about goals, expectations, and roles. The clearer you can paint your “picture of success” on Facebook, the more likely it will manifest.

2. Ask Yourself, “What’s Your Thing?”
Rebecca Leaman wrote a post about a one-page social media plan created by Jay Baer. The plan requires marketing to ask, “What’s your thing?” What is the single thing about your nonprofit that is truly defining and interesting? When you ask your supporters why they support your organization—the reason in their hearts—what’s their answer?

3. Create a Page—Not a Profile.
Profiles are for people; Pages are for orgs. Not a Community Page—those are for experiences, like eating Nutella with a tablespoon. Not a Group. Groups are for your constituents to organize around an idea.

4. Create a Custom Landing Tab.
Once you’ve created a Page, make it stand out with a custom welcome tab. Pages that have custom welcome tabs have a higher new fan conversion rate than Pages that don’t.

Independent Artists: make sure your custom landing page includes your art. I realize many of you may be saying, “duh,” but you’d be surpised how many artists have profiles that speak everything about their art with no sample of their artwork (ie images, music poetry, film, dance, performance video, etc)! –J. Taylor-Adams

5. Less Is More.
Not using the Discussions tab? Remove it from the tabs by editing the application settings. Same goes for the Events tab and the Reviews tab. You can always turn them back on.

6. Leverage Your Avatar.
Facebook provides up to 600 × 200 pixels of space for your main image. Use that real estate to your advantage. Try including a call to action like the Brain Aneurysm Foundation did. Or outline action steps in your current campaign like Oceana did.

7. Get the Word Out.
Leverage your assets. For example, if you have a large email list, send them a well-written email with reasons for joining your Page. Or if you have an active Ning community, create an event in Ning that promotes a discussion on the new Page Wall.

8. Use Your Page as a Platform for Dialogue.
Don’t use it just as a place to put useless stuff.

9. Measure, Rinse, Repeat.
You will only get better at Facebook if you know what works and what doesn’t. Facebook Pages include a few reports that will show you how good your content is, if you’re posting too frequently, and how much they’re sharing. Also, use Google Analytics to measure traffic from Facebook to your website.

10. Create a Facebook Skunkworks.
Put together a small task force in your organization to reflect on Facebook results, discuss how to improve, and brainstorm novel uses of Facebook. Include a few Page connections in this group as well. Talk to each other face to face—not by email.

John Haydon is chief heretic and pyrotechnician of Inbound Zombie.


Phenomenal New Year! It’s Pur-T Marketing Madness

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Blog Intro by Jacqueline Taylor-Adamsshocked3

Welcome to

Pur-T Marketing Madness

at http://itsmarketingmadness.wordpress.com.

It may not be obvious, but this blog is about marketing.  Conventional, no. Conversational, yes. Technical, sometimes. Informative, yes. A little whacky, it can be if you want to be judgmental about it. Marketing having experienced a stay or two in the mental institution shouldn’t be relevant.

Our audience: entrepreneurs, home-based and small businesses, micro-enterprises, non-profits, causes, independent artists, labels, spoken word industry, African American market, and anyone who may be looking for any tried & tested, new perspective, innovative, and/or creative marketing ideas, strategies, and information.

What is marketing? Well, extremely simply put, marketing is the process to get from product/service to a sale.

Does everyone engage in marketing? YES. Huh? you may think. Look, we are all working to sell something at some point in time in our lives. You may be working to convince someone to give you a job, to be your mate or least, go on a date. Or you may be a customer service representative, the largest group of in denial, not properly trained positions in the world (there will be a separate blog to expound on this in more detail).

So, it doesn’t hurt to have some understanding of the process.  Relevancy?  Whether your in the marketing field and/or in business or not, Read My Blog!  At least skim it.  There’s value in the valley of marketing.

Thank you for stopping by; reading through.  Make comments, Stay tuned and BE PHENOMENAL.