Young Women Power Users Behind Facebook And Twitter

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Written by Anthony West

Facebook and Twitter has become the de facto hangout for the young and hip. But inside this demographic, a certain picture is taking shape. It’s a picture that suggests that the people who hold the most influence and dominate the social media conversation are women, particularly young women.

According to a report by the Pew Internet & American Life Project, young women outnumber men in terms of the concentration of use. This concentration of use has allowed researchers to label these users as ‘power users’, a term which denotes the weight of this group’s presence on sites like Facebook and Twitter. The research pointed to the fact that 89% of women 18-29 are connected socially, and have outnumbered men since 2009.  Read more