Question, What do you want your target audience to feel, think, and do when they encounter your brand? Starting with the end result is an effective planning strategy and strategic foundation. What you want your target audience to feel, think Continue reading
Yes, really! Focus groups are a must for product development and marketing no matter the type or size of your business. As an entrepreneur, business owner, business professional, I’m sure you have heard time and time again, “Know your target audience.” Continue reading
In preparation for our annual B2B series, Christmas In July, we begin a discussion on this year’s theme, Content Marketing: how to use content to market your business. Our Christmas In July B2B Series walks you through the process of Continue reading
You know, we’re having a hard time choosing a logo from the samples submitted by Innovative Design Style, one of TaylorAdams Marketing & MgMt’s strategic partners. Thus, we would love to know which sample, if any, speaks to you. Please, Continue reading
TaylorAdams Communications, the telecommunications division of TaylorAdams Marketing & MgMt, reports its 12 top selling cellular phones and services as of Oct 31, 2012. SAMSUNG GALAXY NOTE2 (Verizon Wireless) DROID INCREDIBLE 2 by HTC – Red (Verizon Wireless) DROID Continue reading
This gallery contains 1 photo.
The value of consultation. Have you ever went to purchase a product or service for your business, say like a website, and ended up with more questions than before you started the shopping process? Many times we as entrepreneurs, small Continue reading
by Leigh Dow Published on May 14, 2012 | Marketing Profs In this article, you’ll learn… How to use subject lines, buttons, and language to craft better calls to action What to include in your calls to action to make them Continue reading
This year, 2012, each quarter we (you and TaylorAdams Marketing & MgMt) will engage one marketing exercise together. On January 15th let’s kick-off the year by zeroing in on our target audience. Let’s get more specific, more intimate, and stay Continue reading
“The biggest mistake we see companies make when they hit Twitter is 2think about it as a channel to push out info” -T. O’Reily & S. Milstein
“Focus on the core problem of your business & put out lots of content, enthusiasm & ideas about how to solve that problem.” –Laura Fitton