The Value of / The Need for Face-to-Face Marketing in this Virtual Age http://ow.ly/6zBRB
Real recognize real! We had to tweet this article to remind us of the value of and the need for Face-to-Face interaction. And it’s not just in marketing, face-to-face is necessary in long-term relationship building.
MC2′s Chief Marketing Officer, Rob Murphy in this Marketing Profs article shares the statistical data that supports a virtual and face-to-face strategy for your marketing mix. “According to a report from Meeting Professionals International (MPI), 40% of prospects converted to new customers via face-to-face meetings, and 28% of current business would be lost without face-to-face meetings.
The reality is that both face-to-face and virtual marketing are essential components to any company’s communications strategy. Here are some benefits of both approaches, plus an example of how they can be combined to maximize return on investment…” read more http://ow.ly/6zBRB