You built. They came. Now what are you going to do?
RT @ioninteractive: 5 Directional cues for increasing landing page conversions http://ow.ly/38KMR #marketing
This article is a must read for marketers and business professionals. It is so important to move to the point of conversion. Many times business professionals get so immersed in administration, product development, and attracting leads, they forget about converting them to sales.
I’d like to use an analogy by HBO Def Poet Tommy Bottoms, “It’s not how much money you make, but how much money you keep.” Applying this to marketing, its not about how much traffic you have, but about how much traffic you convert to sales.
What conversion processes do you have in place? Do you have any in place? If so, are you consistently evaluating and adjusting accordingly?
Please, make sure you take time to read and study, “5 Directional cues for increasing landing page conversions” http://ow.ly/38KMR
Thanks for this post, it is great
I concur with Chris. I am a mrtkeaer who studied my craft in college, but have been learning ever since. Marketing coursework should be seen as a foundation to be continously built upon. If you learn it on your own, more power to you. I have done most of my work in advanced statistics through self-education.Self-taught mrtkeaers can be effective, but so can those who have learned their trade through formal education. The key is to never allow yourself to fall into the trap of believing you know it all.